Why Colombia is the Next Big Destination for Eco-Hospitality
Artwork by Mary Maka
Insight Hospitality’s Strategic Expansion in Latin America.
Insight Hospitality, a leader in the global luxury hospitality sector, is making its strategic foray into Latin America, targeting Colombia as the next hotbed for eco-travel. Spearheading this expansion are key figures in the hospitality industry: Des McDonald, Olivier Du Lavigne, and Steve Tonkin, recognised for their roles in creating celebrated establishments such as Soho House and The Ivy.
At the heart of this exciting venture is Melissa Bolivar, a British-Colombian designer known for her contributions to iconic projects such as the sustainable London cocktail bar Viajante 87 and the vibrant YOO2 hotel in Rio de Janeiro. She brings a unique blend of international experience and cultural depth to her designs.
British - Colombian Interior Designer Melissa Bolivar
Viajante 87, Notting Hill Gate, London
Yoo 2 Hotel, Botofogo, Rio de Janeiro, Brazil
Melissa’s vision for Colombia’s luxury hospitality scene seeks to integrate the country’s immense ecotourism potential with a global luxury audience.
As she explains, “Cultural responsibility and conserving Colombia’s natural landscapes and ancestral traditions are vital in safeguarding its unparalleled beauty. Colombia is the second most biodiverse country on Earth, and home to some of the planet’s most ancient indigenous civilisations. Our work here is to connect visitors to the authentic essence of the country, creating experiences that honour, not erode, its heritage."
Melissa’s vision aligns with a broader shift in Colombia's hospitality sector, one that combines sustainable luxury with rich cultural experience.
El Dorado Eco Lodge and Reserve - Sierra Nevada, Colombia
Hotel Casa San Agustin - Cartagena, Colombia
Isla Gorgona, Humpback whale watching - Pacific Coast, Colombia
Key INSIGHTS:
Over the past decade, Colombia’s tourism industry has witnessed rapid growth, with the sector expanding by more than 8.4% in 2024.
Tourism is now Colombia’s ninth-largest economic contributor, with accommodation and food services leading the charge.
Medellín and Cartagena, in particular, have emerged as two of South America’s most sought-after destinations.
A surge in foreign investment is driving this exciting momentum forward:
Accor, the French hospitality giant, is set to open a Mama Shelter hotel in Medellín’s El Poblado by 2026, joining a growing roster of global brands betting on the region’s appeal.
Hilton is expanding aggressively across the Caribbean and Latin America with 220 hotels and a robust pipeline of 110 properties, 23 of these properties are already established in Colombia.
Recent Hilton openings, including in Santa Marta and Cali, further demonstrate the rising confidence in the country’s hospitality potential.
City Express: A Mexican hotel chain, City Express has entered the Colombian market, offering accommodations primarily for business travelers.
Four Seasons: The luxury hotel and resort company has established properties in Colombia, targeting high-end tourists seeking premium services.
Marriott: This American multinational diversified hospitality company has expanded its operations in Colombia, providing a range of lodging options across various market segments.
Four Seasons Hotel, Casa Medina - Bogotá
For more INSIGHTS, subscribe to our newsletter and stay updated on the latest trends, opportunities, and expert perspectives.
At Insight Hospitality, we collaborate with hotels and restaurants from strategy and concept to design, finance, and operations. If you’d like to explore how we can support your business, get in touch with us below.
Hotel Mamá Shelter in Medellín, by Accor Group
